Why Etsy Sellers Are Not Living In A "Feminist Fantasy"

By Maria Diaz

In case we forgot, Slate's lady blog Double X is back on the job to tell us how stupid we are as women. First, calling out a Jezebel writer for the intensely personal decision of whether or not to report her rape and now for being so dumb as to think that we may actually be able torun our own businesses via Bitchbuzz favorite Etsy.

While I know what Double X is doing and I'm playing right into their link-baity hands with even writing this post, it's still infuriating that this site continues to post such condescending commentary.  In this particular article, the writer argues that Etsy is feeding into a "feminist fantasy" of being able to make a living off their etsy stores, work from home and take care of children.

It's a fantasy because most Etsy sellers are not making enough to sustain themselves and probably never will.  However, she takes this up a notch when she starts talking about why there are so few men on the site: the reason is not because crafting is almost always taken up by women. No, the reason is because men saw how little money there is to be made on the site and then decided not to waste their time. 

It's the same old -- "Women are so irrational and silly! Men are smart and logical" thinking that has perpetuated the glass ceiling for decades. And it's a complete and utter load of horse-shit.
First of all, the article appears to completely ignore that times are tough for all retailers right now, from big corporations to the tiniest of Etsy sellers.

Second, men start businesses that never make money and are doomed to failure all of the time. Does she think that they're being irrational also? Should no one start a business ever?  Do we label them as failures if their start ups don't take off? No, we call them "serial entrepreneurs."

It is incredibly hard to start a business, whether you're male or female and whether you're selling crafts or web design. It is not easy, and statistically, you're going to fail. But to put it like this, to say that a site where the majority of the sellers are women, selling products to mostly women, is peddling a "fantasy" is straight up insulting.

No one would ever write an article like this about say, TechCrunch50, or the Y! Combinator, both ventures dedicated to promoting start ups.  But you know, those are "real" pursuits for "real" businesses, so they're allowed to peddle fantasies to businesses that are also doomed to fail.

POSTED IN: NEWS
Thu, 11 Jun 2009 23:23 (GMT+00)
6 Responses
1.

Very interesting post and site!

Indy Grrrl
Sun, 14-Jun-2009 00:52 GMT
2.

what a cheek! If people want to make some extra cash from what they enjoy doing anyway - what's wrong with that?

lindajoy
Sun, 14-Jun-2009 01:41 GMT
3.

I think a big reason why women like etsy more than men is because women like to create when it has no purpose. Etsy is just a place where they can get their expenses back, basically. At least that's how I see it.

Samie
Sun, 14-Jun-2009 17:41 GMT
4.

Wow, that is insulting. Etsy has been an amazing tool for a lot of people. I've seen it help people make ends meet & even give them confidence to do things they thought they'd never do just because they are creatively putting themselves out there. It isn't about making a million $'s & becoming the next most brand-able thing. It's a community. It's fun. It's inspiring. And if taking part is playing into a feminist fantasy, then I will close my eyes and day dream all day. Great post!

Bonnie Rue
Mon, 15-Jun-2009 06:27 GMT
5.

I love the IDEA of Etsy and it has a lot of beautiful well made items on it, my problem is with the pricing. So many of the very talented people seem to be selling their items for the cost of supplies which makes it difficult to make any real money. They need to figure in their hours of labour and charge accordingly.

I recently saw a dress that I am sure takes at least 5 hours to make being sold for $93.80. Here is the link, it is gorgeous but too inexpensive.

Viviana
Mon, 15-Jun-2009 10:53 GMT
6.

People need to realize money isn't everything for Goodness sake! What is happening to the world if all that people care about is how much your making. Having a hobby or artistic outlet that you can actually make money from is fantastic idea. That's such rubbish to be so worried about how much they are making. Who F***ing cares as long as they are enjoying the entire process! Most artist are starving anyways, duhhh! Hundreds of years ago, people would trade craft for craft. Since are economy isn't going to get better for a very long time, I am ecstatic to see a site with such affordable art, jewelery, etc. That writer from Double X is obviously jealous, she can't let go of her own materialistic heart and become humble with art. Applause for you Maria great article...

Anna
Wed, 17-Jun-2009 18:26 GMT

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