We absolutley love LadyHawke, and we're so pleased to report that now you and 400 of your closest friends can win an exclusive gig with Pip through the new social network from Cancer Research UK: Skindividual...

Malignant melanoma – the most serious type of skin cancer - has more than doubled among young adults in the past two decade and is now the most common form of cancer in Britain among 15-34 year olds. Yet despite that, teens and adults aged 16-24 have some pretty ridiculous views and misunderstandings about sun tanning, and protecting against harmful UV rays.

29% of the age group surveyed said they cared more about wrinkles than getting skin cancer, while 23% admitted that getting a sun tan was one of their most important priorities when going on summer holiday. And alarmingly, 45% owned up to not doing as much as they could to protect themselves from the sun. *sigh*

In hopes to raise awareness of the seriousness of skin cancer and how it can easily be prevented, Cancer Research UK have created a new social networking site called Skindividual. On Skindividual, users grow their guestlists for a special gig, via their existing profiles on other networks like Facebook, Myspace and Twitter, along with any other clever ways they can think of.

Then, on 17th of July, the ten people with the largest guestlists will have to film a video about why they should win the gig. Next, the films will be judged by some people that all the cool kidz like and they'll pick a winner!

The cool bit, however, is that the person who the judges deem most worthy of the Skindividual gig will win a private show at The Relentless Garage in Islington with LadyHawke and some of the UK’s hottest young including winners of Channel 4’s Road to V, Bombay Bicycle Club. 

Just you, LadyHawke, and 400 people. (The majority of which you probably won't know or even like.)

While it's a long shot to expect that a bunch of snot-nosed 16-year-olds who think "competitive tanning" is an intelligent past time to suddenly start caring about their skin enough to slather on some SPF 20 before heading out to their mate's BBQ... I appreciate the effort.

Hopefully the scary statistics and information on the Skindividual site will some how penetrate these kids' brain and make them care a bit.

The odds are stacked against Cancer Research UK to get teens to care about skin cancer, but at least they're getting creative with their attempts.