I am a beer drinker. I'm sure plenty of you are, too. However, how many of your girlfriends are? Do you ever have a girly night in where you choose to drink beer over wine? Do you ever have after work drinks with your female coworkers that consists of pints of Guinness or Stella Artois instead of glasses of chilled rosé?

The chances of you saying yes to all of those situations are very slim - and there is now a fantastic group of women on a mission to change that.

In recognition of the imbalance between male and female beer drinkers, and the myths and barriers that are preventing women from "unleashing their love of beer", Coors Brewery have created the BitterSweet Partnership - a group of beer loving women who are gaining insights from women throughout the country to start giving them what they want in beer.

From education programmes about the benefits of beer through, to developing products designed specifically for their female beer drinker's taste buds, BitterSweet want create initiatives to improve the serving and drinking experience of beer for women. The research and information gained by BitterSweet will lead the way in changing how Coors brands engage with women in the future.

Last night was the launch party for BitterSweet, and after hearing the head of BitterSweet, Kirsty Derry, talk about how she simply wants to find out what women want  - I think that the BitterSweet partnerships is one of the coolest and most thoughtful things "for women, by women" going on at the moment.

Especially considering that because BitterSweet is run by Coors - hearing a woman that works for Coors standing up and saying that beer marketing and advertisements never depict women as "anything other than objects" was pretty damn cool.

Female beer drinkers may find it difficult to understand just how "anti-beer" a lot of women are in the UK, but the research and findings that BitterSweet have done is pretty surprising.

Take for example in the UK, women only make up 13% of beer sales, as compared to 25% in North America and 36% in the Republic of Ireland.

BitterSweet's "Love Beer" study has also found that:

- Over half of women prefer wine to any other alcoholic drink choice – less than one in ten women (9%) said they prefer beer

- 42% think the industry should change its advertising first and foremost, if it’s to make beer more appealing to women – only a quarter (26%) said the taste should be altered

- Almost half of women (45%) believe they’ll put on weight if they start drinking beer

- Women like to order a drink that looks good – almost a third (30%),go for something that is served nicely, has the right image or is something that their friends drink

- There’s an imbalance between the information available about wine and information about beer. Around a quarter of women said that ‘they never know which type of beer to buy or order’

- Nearly a third (29%) of respondents, see women that drink beer as manly

In the year 2009, you'd think that drinking beer wouldn't be seen as "manly", especially in the UK, but lo and behold - women really do think that.

In fact, "Love Beer" has also found that women associated the drinking beer with phrases like:

- "Chav"

- "Overweight"

- "Uneducated"

- "Strapped for Cash"

- "Masculine"

- "Binge Drinker".

Just goes to show you how bad of a reputation beer drinking has amongst the women of the UK.

I'm sure some of you out there are wondering why the hell Coors feel the need to get women to like beer in the first place. I mean, you like beer, some of your friends drink beer - women like beer already...right?

Or, you're probably worried that they're going to be all patronizing about it. You might be thinking that Coors are probably going to come out with some baby pink beer called Lady Brew and then get Lauren Conrad and Heidi Montag to drink it pool side on The Hills for some killer female product placement.

I don't think so.

After looking through their press materials, speaking to the women at the launch party, and actually drinking the different beers their getting women to try (Blue Moon, Coors Light, Kasteel Cru), they know what they're doing, and I'm really excited about BitterSweet. Their overall vibe seems to be exactly right, and I think that many, many women will connect with it.

It's a tricky task, trying to figure out "what women want". You cannot please every woman, or lump us into one group. We're all very different, very picky, and very sensitive when brands try to tell us what we want.

BitterSweet wants us to tell them what we want. And they want us to drink beer.

Personally, I can't think of anything better!

For more information on the BitterSweet, please visit www.bittersweetpartnership.com. Also, make sure to check BitchBuzz for further BitterSweet updates. We, too, want women to unleash their love of beer!