We women of BitchBuzz like to think we are beyond taboos, but whenever I see an advert for incontinence pads like Tena Lady, or Always Envive, I wince a little and think, ‘Oh God, shoot me when I am 70 and start pissing myself’.
The problem is tough, with childbirth being one of the main causes of Light Adult Incontinence (LAI), it is not just old people who are affected by this embarrassing condition.
But with 4 in 10 women claiming the only thing more embarrassing to talk about would be STIs, the condition which affects a surprising 30% of women over thirty, will remain a taboo and leave many women needlessly suffering is silence.
To help combat the embarrassment, and raise awareness of this common condition, Always Envive have teamed up with Wellbeing of Women to launch the Sense and Sensitivity campaign. Fronted by Ulrika Jonsson, who suffered from LAI after the birth of her fourth child, the campaign aims to break down through the taboo and show women that not only is help available, but that the right pelvic floor exercises, and reducing stress levels, can seriously improve the condition.
Most of all, the campaign aims to stamp out the opinion that it is not just decrepit old ladies who ‘piss themselves’, but that normal women, with Louboutins, laptops and Latte habits, can also suffer from LAI, and shouldn’t have to be so damn ashamed of it!
To read more about the campaign, and how women can seek help and advice, visit www.alwaysenvive.co.uk